Fitness Blog

SquatWolf Story | True Athletic Wear

SQUATWOLF started in Dubai by two corporate professionals with a passion for fitness and fashion. Over the years, their interest grew towards fitness gear, as they were frustrated by the lack of best in glass gym wear that could not only stand the toughest of the workouts but also look stylish.

After some groundwork and research, they identified space in the fitness market; where fitness and fashion collided. That is when the idea of SQUATWOLF sprung, and a couple of years down, SQUATWOLF can be seen at almost every major gym in the Middle East.

The success was inevitable as the values, and the goals were clear.

Big brands already offered the best in class quality gym wear, but the designs were monotonous and plain boring. The challenge was to take on the status quo and engineer the same quality with better designs and styles.

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Every gym gear in SQUATWOLF shop is engineered for an active lifestyle. From fit to stitch to fabric, every detail is synergized with the gym goer in mind. That fulfills the vision to make the best gym wear for every gym goer.

SQUATWOLF on boards several local and international athletes to help design and test the products. The athletes and bodybuilders use, abuse and rework the process until the perfect gym piece is produced.

It comes down to this: We believe that good things come to those who sweat, and that good gym wear should help you feel good and look good while you sweat.

That’s our story. We are SQUATWOLF.  Born in Dubai. Engineered for GYM.


Gym Athletes shouldn’t compromise on ‘Performance’ for ‘Style’ or ‘Fit’. They need gear that accentuates their v-tapered physique. Gear that fits right and is especially made for their ‘athletic shaped bodies’.

SQUATWOLF works with gym athletes from different backgrounds to make sure our fit is true to their size and fits perfectly in the right areas and on the right muscles. We call it “True Athletic Fit®“.


You will find a wide range of gym wear for men at SQUATWOLF.

Jogger Pants Series is one of the most popular gear for gym goers in the market. Every year the jogger pants are improved and upgraded with the latest engineering processes.

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You will find a wide range of tanks and stringers for hardcore bodybuilders. They come in several exciting colours to give you a refreshing feel every day.

SQUATWOLF gym shorts are an integral part of gym wear, and remain, hot sellers, every year. Check out the latest 2-in-1 Dry-tech shorts with compression – dream shorts for every runner. SQUATWOLF also has super breathable compression leggings for men, which can be worn with the Dry-fit shorts.

Gym T-Shirts are favourite among our athleisure lovers – who love to wear activewear every day. SQUATWOLF has impressive designs and T-shirt series which include Razor Backs, Muscle Tees, and Seamless Series. Don’t forget to check out the Superhero Compression Spyder Tee. 


Women prefer complete looks often, over single products. SQUATWOLF designs full Looks for women which are sets of tops and bottoms.

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Women Looks consist of sports bras, performance leggings, gym tanks, and hoodies. The looks range in different colours; Palette, Stripes, Moto, Mesh, Seamless and many more.


SQUATWOLF is launching new ranges for men and women. Join the Wolf Pack by signing up and be the first to know about all the new launches and promotions.


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